Industry Facts

Manitoba Media Production Industry Facts

Manitoba production incentives — Film and Video Production Tax Credit and Equity Fund are effective. The Manitoba Film and Video Production Tax Credit represents an average of 25% of any production budget, and it is the first step to securing the additional 30-35% of private financing that will in turn leverage the remainder of the budget from public and private-public sources, the vast majority of which come from outside of Manitoba.

The Manitoba media production industry works for Manitoba.

In the 2018-19 fiscal year, the Manitoba media production industry produced:

  • 2,000 jobs
  • $269.4 million in total production volume
  • 75 projects in all genres and formats

In 2016-17, the estimated $20 million provincial investment in tax credit and equity financing stimulated:

  • $139 million in total production volume;
  • 1900 jobs
  • $112.2 million GDP contribution; and
  • A total of $22.3 million in provincial taxes — a positive fiscal return of $2.3 million.

For every $ 1 million invested, the Province saw:

  • $8.6 million of production volume;
  • 90 jobs; and
  • $3.6 million contribution to the provincial GDP.

Manitoba production incentives are effective. 
They offer opportunity to a broad range of highly skilled workers and entrepreneurs:

  • 18% of Manitoba production companies are Aboriginal or Metis owned.
  • 41% of Manitoba production companies are owned by Women.
  • Three Francophone production companies that are working exclusively in French account for over 5% of the total production volume.

[Source: Waves: A Snapshot of Manitoba’s Media Production Industry (2018)]


Manitoba’s investment in the media production sector is effective. Manitoba’s investment in the local media production industry provides effective leverage to:

  • Attract private financing. On average 30% of Manitoba’s annual production volume is financed through private sources.
    • $58.2 million in production funding from outside of province.
    • 24% or $14 million of that $58 million comes from international sources.
    • $3.48 from outside of the Province for every dollar Manitoba invests in filming incentives (the tax credit and equity).
  • Increase the capacity of companies to maintain more IP — 56% of Manitoba productions are owned or partially owned by Manitoba companies, up 31% since 2007-2008.
  • Build a healthy ecosystem of emerging and established production companies. Manitoba has some 55 production companies and 10 service supplier companies that directly employ 462 people. 12 companies have been in operations for over 20 years, 20 for 10-20 years, 11 for 5-10 years and 12 for less than 5 years.

(Source: Snapshot 2013: The Manitoba Media Production Industry Economic Impact Study)


Manitoba’s investment in the media production industry is effective. Since the establishment of Manitoba Film and Music and On Screen Manitoba in 1987, independent production companies have:

  • Created over 725 film, TV and web projects including over 148 feature films, 227 series and 350 one-offs in both documentary and fiction; and
  • Earned over 487 national and international award nominations with over 202 wins.

(Sources: Snapshot 2009, Snapshot 2013, MFM Annual Reports for 2014-2015 and 2015-2016 )

Specific Examples of Manitoba Production Incentives at work:

  • From 1995 to 2011, Les Productions Rivard:
    • Produced 75 projects representing more than 600 hours of original programming in the French language
    • Invested an estimated $50 million locally in job creation, artist fees, accommodation services, and other industry suppliers
  • In 2014-2015 the Manitoba Film and Video Production Tax Credit investment resulted in over 100 productions including the award-winning feature film Hyena Road and award-winning TV series The Pinkertons.

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