December 14, 2017
CBC has reached many of the goals established in its Strategy 2020 launched in 2014. The plan identified digital as a priority and at the time, the CBC’s online reach was 8.7 million. By this fall, it had increased to 18 million visitors per month at 35 minutes per month. Although most of this increase is due to news, CBC’s music, kids, lifestyle, arts and comedy content’s has seen a yearly average audience growth of 68%. The broadcaster will now focus on increasing engagement, employee training, and analytics. See the Playback (paywall) and Media in Canada (paywall) articles.