September 24, 2018
In a deal with CJ 4DPLEX, Cineplex announced it will build 13 new 4 DX locations throughout the country, adding to the downtown Toronto location. The immersive features include motion-synchronized seats, meteorological special effects and scent. General admission price to these screenings is $21.99. Cineplex also struck a deal with VRstudios to install 30 to 40 VR stations in cinemas across Canada by 2021. See the Cineplex press release and the Playback article for more information.