Toronto, July 11, 2017 – The Canada Media Fund (CMF) published today its Trends Report 2017 Mid-Year Update. While expanding on the topics introduced in the 2017 Trends Report entitled The Digital Puzzle: Piecing Back Together the Content Value Chain, this update provides an in-depth look at the developing trends affecting the audiovisual industry in Canada and around the world.
The Trends Report Mid-Year Update further explores the transformation of the audiovisual industry and continues to examine the value creation opportunities that have emerged from major industrial reorganizations affecting the global audiovisual sector. To do so, the CMF builds on the four fronts it established in the 2017 Trends Report:
- Technology and innovation: Marketing content in the age of AI, understanding its limits and leveraging the opportunities.
- Consumer habits: Digital players are expanding their content offer while the race for killer content is in full swing.
- Business models: Focus on content and service accessibility to reach wider audiences.
- Markets and competition: The march towards a new global playing field, and the quest for the finest talents and most renowned creative brands.
To access and share the Trends Report 2017 Mid-Year Update click here.
CMF Trends Reports are published twice a year and can be accessed on the CMF Trends website along with a host of research reports and curated posts published by the CMF. See the CTVM.info article for more information.