septembre 10, 2015
The Canada Media Fund started its biennial Canada-wide industry consultation in Toronto this week, presenting to the audience three new proposed funding verticals: “emergence,” “growth” and “sustainability.”
The three proposed funding verticals were developed following an internal CMF exercise, with the goal of developing policies that would support a wider range of linear and interactive content with a focus on supporting « landmark content. »
The « emergence » vertical would work to promote new production companies, content creators and formats, with a focus on new forms of storytelling for linear, interactive or immersive projects. The stream would also support technologies that advance the creative industries.
The « growth » vertical would work to bring production companies at the emergence level up to the next level of business, with a focus on franchises, exports and commercially viable projects.
The « sustainability » vertical would work to help production companies have long-term viability, supporting projects with high-level Canadian content and local IP for sale in domestic and foreign markets.
The CMF will continue its cross-Canada consultation throughout September and October, where it will be presenting the proposed changes in 18 cities including Winnipeg. Register to attend the Winnipeg session by clicking here. The presentation deck for cross-country focus-groups is available online and can be viewed by clicking here. The CMF will be in Winnipeg on Wednesday, September 23 at the Fort Garry Hotel Salon A. The organization is also holding working groups on a number of issues relating to financing, including performance envelopes, digital media measurement frameworks and licence fees.
Following the consultation process, the CMF National Focus Group will meet to report the feedback and shape policy for 2016/17. The National Focus Group is made up of broadcasters, producers, unions and guilds, private funds, provincial funding agencies, broadcast distribution undertakings and industry associations from the digital media and television sectors.