juin 16, 2016
The 2016 edition of the Banff World Media Festival took place this week at Banff in Alberta. This major Canadian global content production and development market gathered BDUs, Canadian media experts, and producers for four days of intense individual meetings, keynotes sessions, panels and prizes awarded to international TV shows.
Mélanie Joly, Minister of Canadian Heritage opened the festival by recalling government’s commitment to the Arts and sharing the first results on the pre-consultation Canadian Content in a Digital world recently launched. More than 10,000 people already participated in this consultation, with a majority of participants asking support and access to more local programming. Minister Joly closed the session by saying “there is a social contract in this country to support our identity”, thus confirming Canada’s support to the media industry.
Other panels and sessions discussed monetization strategies for content development and distribution and the relationship between producers and media groups. Mary Ann Turcke, President of Bell Media underlined the fact that it is important to manage the import of content, instead of the export in order to support the industry. Media Group executives responded to producers concerns on consolidation by explaining that there is an important need in Canada to be able to scale to compete.
Traditional TV producers and broadcasters are re-evaluating their content strategies are they are now competing against fast-growing platforms such as Snapchat, Twitch and their direct competitors (Netflix, Amazon or Hulu) who are filling the consumer needs quickly with an experience before providing content itself.
On Screen Manitoba organized 1-on-1 meetings during the festival with 15 industry executives in partnership with SMPIA and AMPIA, respectively media producers associations of Saskatchewan and Alberta. Manitoba producers were able to successfully meet buyers from Canada and the USA and pitch them projects. Six Manitoba producers attended the market with various TV projects.