Minister Joly’s Creative Canada Policy Framework

September 28, 2017

The Honourable Mélanie Joly, Minister of Canadian Heritage, today announced Creative Canada—the Government of Canada’s vision for Canada’s cultural and creative industries in a digital world.

In a Facebook live recorded at the Economic Club of Canada in Ottawa, Minister Joly revealed the Government’s strategic approach to strengthen Canadian content from early-stage development to production to distribution locally and internationally. Minister Joly made clear connections between the value of culture and the opportunity for innovation. She spoke to managing transition as the new system is built and noted that the Government will continue to consult with partners as the vision is developed. The Creative Canada Policy Framework is available here.
In her vision statement, Minister Joly outlined the following commitments:

  • Increase investment in the CMF in 2018 to maintain the existing level as private-sector cable and satellite subscription revenues decline. Through consultation, explore ways to enhance early-stage development of content, such as script-writing and pitch development.
  • Review of the Broadcasting, Telecommunications and Copyright Acts. An Order-in-Council was issued today to launch the review of the Broadcasting and Telecommunications Acts with the CRTC to provide a report on future distribution models by June 1, 2018. More details will be released in the fall of 2017.
  • Allocate of a portion of the previously announced $300 million increase to Canada Cultural Spaces Fund for new creative hubs to incubate the next generation of creative start-ups; examples included SAT in Montreal and 312Main Street in Vancouver.
  • Allow creative industries access to the $1.26B Strategic Innovation Fund to help stimulate international opportunity for creative start-ups such as Cirque du Soleil, DHX or Robert Lepage.
  • Establish the world’s first production presence with Netflix outside of the U.S. along with Netflix’ commitment to spend $500M over 5 years on the creation of Canadian content in French and English languages as well as a $25M market development strategy for French language content and production in Québec and in Francophone communities across Canada.
  • Establish a Creative Industries Council to enhance collaboration between industries and amplify the growth, co-chaired with the Minister of Innovation, Science and Economic Development.
  • Expand international efforts through a new investment of $125 million over five years in the Creative Export Strategy.
  • Reiteration of the Government’s commitment to maintain the cultural exemption in NAFTA.
  • Recognition of the importance of news and local content to Canadians along with recognition that news is being communicated through new channels today by creating a Facebook digital news incubator at Ryerson to accelerate innovative ideas that contribute to the development of digital journalism.
  • Enhancement of CBC/Radio-Canada’s mandate through the review of the Broadcasting Act

“Canadians are fiercely proud of our creators and cultural entrepreneurs. The benefits that Canadian culture brings to the economy and to building identity, pride and a shared sense of values are undeniable. Canada’s creative sector supports countless high-quality jobs that help grow our middle class and support families right across the country. Through Creative Canada, we will enact policies that help our creators and cultural entrepreneurs address the challenges of today’s digital reality, and ensure that Canada’s voice will be heard loud and strong on the world stage.”

—The Honourable Mélanie Joly, Minister of Canadian Heritage

Read Minister Joly’s Vision Statement here
The detailed policy framework for Creative Canada here
Please watch for updates on the Canadian Heritage website here
Read the CMPA press release welcoming the Minister’s Creative Canada policy here
CMF applauds the Government of Canada on its Creative Canada policy here

Statement from Carolle Brabant, Executive Director, Telefilm Canada, in response to Creative Canada

Statement from Netflix: “What Netflix’s half a billion CAD investment in Canada is really about


Media Coverage


Netflix commits half a billion dollars to new CanCon: sources

Quebec may act and impose sales tax on Netflix

ANALYSIS: Tuning in to a new Canadian television reality, thanks to Netflix

Netflix and Creative Canada: A good deal explained horribly (CORRECTED)

ANALYSIS: We’re aware the federal government is looking to tax ISPs to fund Cancon, right?

COMMENTARY: Why is Melanie Joly ignoring the crisis in Canadian journalism?

Minister Joly invites Canadian creators to join Canada’s first creative industries trade mission to China

Netflix shoots down “conspiracy theories” over Canadian investment

There will be no ISP tax, confirms the federal government

Quebec a step closer to taxing Netflix

POV Magazine

Netflix and Hill: A response to Creative Canada Policy

The Wire Report

$500M from Netflix, but no regulatory change, in DigiCanCon review

Quebec legislature votes to tax Netflix

Joly’s cultural policy continues drawing mixed reaction

Future reviews to determine much of DigiCanCon strategy: experts

Joly heading cultural trade mission to China in 2018

Netflix responds to post-Creative Canada criticism

Creative Canada ‘cultural policy, not tax policy’: Joly


Netflix looms large in Cancon cultural policy

Netflix investment news rocks CMF Showcase

Quebec politicians unite behind streamer tax

Creative Canada leaves many questions unanswered

Melanie Joly to discuss cultural trade mission at VIFF

Netflix fires back to critics, sheds some light on key details

Op/Ed: There’s much to like in Creative Canada

Netflix once again centre stage as Joly addresses Toronto crowd

Quebec to ‘act alone’ in pursuing streamer tax


Italy readies local content quotas

Netflix dismisses Canada criticism

The Hollywood Reporter

Quebec Moves to Tax Netflix, Amazon, Other U.S. Streaming Services

TV, Eh?


The Globe and Mail

Mélanie Joly’s Netflix deal fails to address the real issues for Canadian content creators

Cancon 2.0 and the Netflix deal: The 10 key takeaways

The Netflix deal is a very sweet deal for Netflix, not Canada

Joly barely moves the dial on cultural policy

Governments can regulate culture. The question is should we?

A stunning fall from grace for Mélanie Joly,’

Netflix deal doesn’t solve real cultural issues

Netflix deal receives rough reception among Canadian cultural leaders

‘No negotiation about a tax exemption,’ Joly says of Netflix pledge to build production facility

The Financial Post

Canada’s new cultural policy takes ‘baby steps,’ but leaves heavy lifting for later

The National Post

In the era of Netflix, what do we want Canadian Content to be?

The Walrus

Why Canada’s New Cultural Policy Will Be Terrible for the Arts

Cultural Policy: And Our Readers Write… FIY Music

In the era of Netflix, what do we want Canadian Content to be?, Calum Marsh, Ottawa Citizen

Joly’s right decision, wrong reasoning on Canadian news media  – Marc Edge, Policy Options

Kevin Tierney: The Netflix deal is the latest sign of US bullying on cultural affairs – Montreal Gazette

Melanie Joly Can’t Seem to Quit the Idea of an Internet Tax – Michael Geist

Minister Joly talks Creative Canada, Netflix partnership, pathways to arts funding at VIFF, Michael Scoular, Vancouver Weekly

Netflix launches campaign to set record straight about $500M Canadian Investment –

Opinion: Culture strategy steers Canada into digital age – SARAH PITTMAN, Vancouver Sun

The problem isn’t Netflix, it’s Newsflix: Salutin, Rick Salutin, Toronto Star

Think There Should be a Netflix Tax?: Why There is Nothing Stopping Canadian Subscribers From Paying Today – Michael Geist

Netflix, Loveland in sales tax dispute

ICI Radio-Canada

Pas de taxes pour Netflix : les artistes se mobilisent


Sophie Sans Compromis – Sophie Prégent, présidente de l’union des artistes, commente la décision du gouvernement Trudeau concernant Netflix.

98,5 FM Montréal 

Mélanie Joly rencontre l’UDA: Le Québec imposera la TVQ sur Netflix

La Presse

Netflix respecte les lois fiscales, dit la compagnie

RDI Économie

Dossier Netflix : entrevue avec Sophie Prégent, présidente de l’Union des artistes

Cartoon Connection: la tempête Netflix, Pierre Moisan, conseiller principal CEIM, Huffington Post

Des cinéastes d’Ottawa remettent en question l’entente avec Netflix “industries culturelles” –

Entente Canada/Netflix: le double discours de la ministre Joly, Étienne Fortin-Gauthier, Benjamin Vachet,

Guzzo prêt pour la guerre contre Netflix – TVA Nouvelles

Investissement critiqué de 500 millions : des demi-précisions de Netflix, Stéphane Parent |

L’arbre Netflix qui cache la forêt – Odile Tremblay, Le Devoir

L’opposition dénonce l’entente avec Netflix, Guillaume St-Pierre,  Journal de Montréal

Netflix défend son investissement au Canada – Guillaume-Bourgault Côté, La Presse

Netflix: Mélanie Joly est-elle encore crédible ?, Jean-Pierre Dubé, L’Eau vive

Que représente réellement l’investissement d’un demi-milliard de dollars canadiens de Netflix au Canada, Netflix site de presse

Taxe Netflix: en finir avec l’iniquité – Brian Myles, Le Devoir

TVQ sur Netflix: Québec doit obtenir l’accord d’Ottawa – Vincent Brousseau-Pouliot, La Presse

Joly on the defensive again over new cultural policy

Entente Netflix: prise de bec entre Mélanie Joly et Pierre Nantel en comité

Google, Amazon, Microsoft et Facebook à l’assaut du gouvernement canadien

Google, Amazon, Netflix mount lobby crusade on Trudeau Liberals

Lobbyisme: pas de déséquilibre, dit Ottawa

La Pennsylvanie prélève une taxe de 6 % sur les services numériques comme Netflix

Le patron de Cogeco pourfend l’entente entre Ottawa et Netflix 

Netflix et les cultures canadienne et québécoise

Netflix: Ottawa reste évasif au sujet des intentions de Québec

Quebec Digital Sales Tax Bill Demonstrates the Complications That Come With Implementing a “Netflix Tax”

Québec imposera la TVQ aux achats en ligne

Québec taxera Netflix, avec ou sans le fédéral

Quebec to tax Netflix with or without federal government

Le Bloc québécois saisit le Bureau de la concurrence sur l’entente avec Netflix

Netflix deal benefits foreign companies: Bloc Quebecois

Netflix : «le gouvernement Trudeau erre complètement»

Quebec Liberal MPs In Awkward Spot As Feds Rule Out Netflix Tax

Taxe Netflix: le caucus libéral dans l’embarras

Taxer Netflix: appui total du Conseil du patronat

Crédit d’impôt du Québec pour une série produite par Netflix

Crise des médias: Ottawa «prêt à étudier» la question

Des mesures d’urgence réclamées d’Ottawa pour sauver la presse écrite

Des personnalités réclament un soutien du fédéral pour la presse écrite

La gaffe « Netflix » de Justin Trudeau

More to Péladeau’s crusade against Netflix than Quebecor’s bottom line

Netflix steps into Quebec political fray after $500M deal with Canada

Presse écrite: le gouvernement Trudeau interpelé par la CSN

Presse écrite en péril: le gouvernement Trudeau doit agir

Vancouver discussions on Canada’s $500-million Netflix deal, including what it could mean for BC film

Community Media Alive and Thriving, despite Postmedia and Torstar Closures

Crise des médias: un comité d’élus claque la porte au nez de la FNC

Entente Netflix: ceci n’est pas une politique sur la fiscalité

Heritage minister accused of doing ‘nothing’ for newspapers after Torstar-Postmedia deal

La ministre Joly refuse de rencontrer la Fédération nationale des communications

Newspaper closings hurt journalism: Unifor 

Ottawa not to blame for newspaper closings: Joly

Union urges feds to help news media after Postmedia, Torstar shutter local papers

Vincenzo Guzzo critique l’entente entre Netflix et le Canada

Artistes et entreprises médias unis pour une taxe Netflix

CBC, media producers, actors call for internet and Netflix tax — again

Closing tax loophole needed to save local media

Creative Canada reunites art and technology for a brighter future

Entente avec Netflix: impatience à Québec

Joly refuse de répéter que Netflix sera exempté

Le monde des affaires se mobilise

Les géants étrangers du web doivent payer, disent une centaine de personnalités

Mélanie Joly : le devoir de reculer

Netflix : doit-on séparer la vision culturelle du contexte fiscal?

Newspapers march further down their road to oblivion

Québec appuie le front commun opposé à l’entente Netflix

Taxer Netflix: ça suffit, les boniments!

Union pour décrier la politique du fédéral face aux géants du Web.

Tir groupé contre l’entente d’Ottawa avec Netflix

Traitements de faveur à l’égard des géants étrangers

Why regs have to constantly change, and why Netflix has to be regulated (updated)

Column: Hey industry! Let’s be clear about the ‘Netflix tax’

On Screen Manitoba thanks its sustaining partners