February 26, 2015
Winnipeg MB & Los Angeles CA (February 25, 2015) — Producers of The Pinkertons TV Series have launched “Outlaw Yourself,” a fun app that allows players to make ‘wild west’ wanted posters from their own images.Award-winning digital agency Tactica Interactive developed the #OutlawYourself app, which lets users become cowboys, gunslingers, saloon girls, prospectors and lawmen, by pasting their faces into authentic western-style scenes and accessorizing with bandanas, eye patches, facial hair, scars and more. The end result is a high-quality, sepia-toned, user-generated custom mugshot that can be downloaded, shared on multiple social media platforms, or made into wanted posters.
“Outlaw Yourself is a fun way for people to connect with their inner-outlaw and immerse themselves in the Wild West,” says Tactica Interactive CEO and creative director Kevin Glasier, whose team came up with the idea for the app.
Suzanne Berger, executive producer added ““The app brings all the playfulness of the old-timey wanted poster to the comfort of your computer or tablet.”
Adam Moore, who co-created the series along with Kevin Abrams, is delighted by the app: “Kevin and I think Outlaw Yourself is an ingenious way to bring our audience closer to the show by making them part of our world of 1860’s crime solving.”
For Canadian fans, #OutlawYourself enables entry into a contest to win a behind-the-scenes trip to The Pinkertons TV Series. From their home base at the Delta Hotel in Winnipeg, contest winners will travel to Grosse Isle, Manitoba, to visit cast and crew live on the set. They’ll also visit some of Winnipeg’s most popular tourist attractions, including the brand new Canadian Museum for Human Rights.
It’s the first partnership of its kind in Manitoba between a television series, Tourism Winnipeg, and Travel Manitoba, and a win-win initiative that ties in awareness of the series with tourism efforts for Winnipeg and Manitoba – a popular production location that bears a striking resemblance to the American Midwest.
Publicity for The Pinkertons TV Series:
RoseAnna Schick/RAS Creative